One of the best ways to get the best prices on new cars is to take advantage of monthly sales incentives such as rebates, bonus discounts, and special leases sponsored by car manufacturers through dealers (see Best Car Deals for details).
These special deals are almost always good deals, much better than customers could negotiate for themselves.
However, the catch is that those incentives are only good on selected vehicle models and styles, and only for a limited time. If the particular brand, model, and style that you want is not one of those with incentives offers this month, you are back to square one — negotiating for deals the old fashion way.
A new company has come along that changes all that, and may change how we buy cars in the future.
TrueCar answers the question, “What should I pay for my car?” Even if you are a shrewd negotiator, you have to know your target price — a reasonable offer based on real information. You also would benefit by knowing what other people are paying for the same car, same model, same style that you want. With that knowledge, you will know the price you should be aiming at.