What to Pay for New Cars — What’s a Good Price?

Here’s how to determine a fair price for brand new cars (see below for used-car pricing).

All new cars have a window sticker that displays the manufacturer’s suggested retail price (MSRP). It may also include destination charges, dealer-installed option prices, and other miscellaneous charges. The total of these charges is the price you would pay for that vehicle, less sales tax, without any discounts or rebates.

All these charges but destination charge can be negotiated. Manaufacturers charge dealers this fee for vehicle delivery, and dealers simply pass it along to customers without markup. It cannot be eliminated from the cost of a car.

Price can be negotiated for most vehicles. Unless the vehicle is a hot seller and in short demand, it’s usually possible to get dealers to discount the MSRP. But, how much? What’s the best price I can expect?

Here’s your strategy for negotiating price.

How to find the right first car for you
 
Obviously, you know that new cars can only come from new-car dealers, but used cars can come from a variety of places including private individual sellers, car dealers, automotive web sites, classified ad sites, and even public car auctions.

From private party sellers

You can buy a used car from an individual seller - someone who owns a car they no longer want. These people may advertise their cars in a number of ways. Some simply place “for sale” signs in the windows. Others may park the car in an abandoned parking lot or consignment lots with a “for sale” sign and contact information. Others may advertise in newspaper classifieds or “autotrader” magazines available free at supermarkets and auto parts stores. Others may place ads on online sites such as , AutoTrader, and UsedCars.com.